For three consecutive years, PXP partnered with Leo Burnett to bring Firestone's iconic legacy to life with IndyCar. We transformed the Gainesville Marriott for the Indy 500 and the streets of the Big Machine Music City Grand Prix with bold, larger-than-life print installations that celebrated both the rich history and thrilling energy of racing, captivating fans—old and new—with a sense of anticipation and grandeur.